How To Use Influencers To Sell Your Product
If you’ve launched a business and are marketing a product that you create, you’re already well on your way to business success. However, marketing is a critical step along this path: You can’t simply create a great product and expect it to sell without promoting it to potential customers.
If you’re having trouble selling your product or getting it into businesses, partnering with social media influencers is a great way to raise consumer awareness, reach new audiences, build brand loyalty, and ultimately drive sales.
Discover the best ways to work with influencers to sell your product.
Partner With the Right People
Partnering with social media influencers can be an effective marketing strategy, but you need to be certain you’re working with the right people. Find influencers who share your brand’s values and aesthetic choices for the ideal fit.
Additionally, you will need to consider the quality of an influencer’s audience. It doesn’t make sense to partner with someone, even if the individual has many followers, if the audience is not made up of people who are likely to be interested in your product and find it useful. For example, travel bloggers make a great fit for travel-related products, while athleisure products are likely to appeal to the followers of health and fitness influencers or mom bloggers.
Do your research online to discover the best influencers to work with. Consider working with a network of influencers to find the best fit.
Be Open to Influencer Input
You may have already developed your own content and brand guidelines, but if you’re working with an influencer who is a good fit for your company, you’ll want to get influencer input from him or her as well. Influencers know their audience, and what will be most appealing to them, better than anyone else.
Communicate with your influencer partners to find out what types of content have been most effective for their followers in the past and what content they most love to see and interact with. Design your social media and other marketing campaigns in tandem with your influencer partners.
Know Your Goals
Working with influencers can be effective in a variety of ways, but you need to know your specific marketing campaign goals. For example, do you want to drive traffic to your e-commerce website, increase brand awareness in a particular demographic, or boost your own social media following?
Influencers can help you to do all of the above (and more), but you need to know what to ask for to make your campaign successful. For example, if you want to increase your social media following, make sure to maintain your platforms by posting regularly so that viewers will be excited by what they see. And, of course, ask your influencer partners to link to your social media sites.
Whether you’re starting a new business and want to build a customer base or you want to expand your business and sales, working with influencers can be an effective marketing approach.