Social Media Marketing Trends You Should Know
Social media platforms are changing by the day with algorithm updates and the old social media marketing techniques will hardly work today. We are seeing the emergence of new platforms, as well as the evolving user demographics. These are some of the factors influencing how people use and react to social media marketing.
Top 5 Social Media Marketing Trends You Should Know
It is now more important than ever for digital marketers to stay ahead of the curve when it comes to social media. This ensures that you have an up to date strategy, the right tools, and skills to get a better ROI on your social media marketing.
Here are the top five social media marketing trends you should know about going into 2020 and beyond:
1. Digital Detox
There are approximately more than 3.8 billion social media users, which is a 9% increase compared to 2018. This is equivalent to 45% of the world population. While this means an increased audience, more people are taking a detox from social media.
This trend has seen users take short- to long-term break from social media and this will affect your social media marketing campaigns. At least 6% of users have removed a social media app form their smartphones, another 6% have permanently deleted their social media accounts, while 8% have deleted the apps and permanently deleted their accounts.
29% of the user who takes a digital detox is because they feel overburdened by social media and its effect on their mental health and wellbeing. It is projected that this trend will continue in the future, but this does not mean that social media will become obsolete.
For this reason, you need to leverage your social media campaigns with other digital marketing channels such as email and search engine marketing.
2. Social Media Communities
Building social media communities enable you to enjoy the benefit of word-of-mouth marketing which is a cheaper way of getting through to larger audiences. Moreover, it allows you to engage with nano and micro-influencers that are ready to advocate your brand in their circle of influence.
According to a study involving over 2000 social media marketing campaigns analyzed by NeoReach, for every dollar spent on influencer marketing, there is an average of $520 earned.
However, for better reach, put more focus on getting micro-influencers in your communities over the macro influencers. This is because 61% of the consumers tend to trust recommendations from friends and family over celebrity endorsements.
3. Alternative platforms
For the longest time, Facebook and Twitter have reigned supreme in the social media platform war. Unfortunately, many users are growing tired of the platforms and opting for alternative platforms meaning that marketers need to invest more resources to achieve organic reach, engagement and ROI margins.
Instagram, Pinterest, and TikTok have gained massive users especially young ones. Marketers need to leverage on these and more alternative social media platforms to engage with users who are not on the core platforms.
This will call for you to rethink your content marketing strategy to shape your social media marketing strategy and achieve better results.
4. Using Social Media as a Customer Service Platform
Over 28% of consumers have used social media to engage with brands. Moreover, 23% believe it is the best way to engage brands and get 24-hour customer service. 37% of the consumers expect a response in less than 30 minutes, 31% in two hours, 26% in four hours, and only 6% do not expect any response at all.
Replying to a customer increases consumer advocacy by as much as 25%. This means that you will be able to build a community of loyal consumers. Failing to respond, even to negative comments and reviews could reduce consumer advocacy by as much as 50%.
The success of Snapchat’s stories feature has seen other platforms rush to add the feature. Instagram has gained massive success, and it boasts of over 500 million daily active Stories users. This includes both individuals and businesses.
Studies show that more people look and engage with stories than posts, and it is a great social media marketing tool. This is driven by the fact that they can benefit from story features such as adding a link to their website or posts.
45% of Instagram ad spend today is on stories, which suggests that brands are getting better results than on sponsored posts.
Social media is changing rapidly and brands are doing everything they can to stay ahead of the competition. We hope that these trends will help you refine your social media marketing strategy. Get in touch with MediaOne Marketing for professional social media marketing services in Singapore.