7 Must-Have Elements For Your Law Firm Website
Is your law firm’s website bringing in new business? Are you achieving the performance indicators you set at the beginning? More importantly, can potential clients find your website easily when searching for your services?
If you answered no to any of the questions, you might be missing one or more key elements required in a website for high performance.
1. Fast Loading Speeds
The modern customer is impatient. If your law firm website takes too long to load, they will leave and probably never return. According to Google, the more seconds a website takes to load, the higher its bounce rate.
Your site’s speed has a direct impact on equally important marketing tools such as social ads, search engine rankings, paid search, conversion rates, and user experience. Start by benchmarking to see your current performance and then consult a website development company for the required technical optimization.
2. Valuable Content
Valuable content means that visitors can find value or answers from your website. How do you achieve this?
First, ensure that you have introduced your law firm in the best way possible. Tell potential customers what kind of problems your firm solves, values you believe in, your vision, and mission. Next, answer some of the common problems and questions your website visitors have through a blog or FAQs page so that the content is relevant.
Remember to research high-performing keywords to improve personal injury SEO rankings. This helps your customers find you faster on Google and other search engines.
3. Proper Font Combinations
Fonts convey more than a message. They communicate values, moods, hierarchy, and emotions, which are all important in convincing potential clients to hire your legal services.
Normally, a website will require two or three font combinations for the perfect visual appeal. When looking for fonts to combine, consider factors like eligibility, readability, and style before settling on a final set.
4. Responsive Design
How well does your law firm website perform on different screen sizes and resolutions? Does a visitor using a mobile phone have the same experience as a desktop user?
Statistics show that more than half of internet searches are now happening on a mobile device.
If your website is not optimized for quality performance on all types of devices, then you are losing nearly half of your prospective leads. Your SEO rankings could also suffer because search engine algorithms favor responsive sites when displaying search results.
Whether it’s images, videos, icons, or illustrations, having graphics creates the right visual balance on your law firm website.
Graphics such as videos provide an attractive form of engagement for visitors, increasing the length of time they spend on your site. This too can improve SEO rankings.
Other graphics such as icons and images can be designed to sell a product or service by providing visual cues as opposed to written content.
Filling up your website with valuable content and graphics is not quite enough for an enhanced user experience. Your website needs blank spaces for the ideal visual balance.
Whitespace is a popular term in the world of design and refers to areas on your website that are left unmarked such as between lines or columns.
Space allows you to highlight important aspects of your site like a call-to-action button or catchy copy.
7. Calls to Action (CTA)
CTAs tell visitors the next action you would like them to take on your website. They help prospective leads navigate your website from one page to the other. In addition, CTAs drive engagement and increase conversion rates.
The three features of a CTA button that you should achieve are copy, design, and placement. Ensure that you have crafted persuasive text, are using the right color combinations and fonts, and visitors can easily see the CTA and know what to do.