Why Websites Can’t Afford To Have Thin Content Pages
Digital marketers have heard the mantra “content is king” time and time again. For a while, this was debatable within the search engine marketing industry as a whole. Before, websites with little or even no content at all are regarded with high importance by Google’s search algorithm, blurring the lines between websites that have a legitimate information and websites that imitate legitimacy through “black hat” practices.
However, as Google took notice, content is slowly gaining the commanding power that it has been sneakily been deprived of. Since the internet is basically an open market of information, it has opened the doors for websites to thrive, even if its contents have little or no relevance to human users. Marketers have leveraged this phenomenon to increase their website’s authority, and to appear higher in search results.
Then came 2011, the year Google announced the first of a series of updates which aims to improve the quality of websites appearing on higher search results. Through the years, these updates started demoting and penalizing websites with content that is considered thin by Google’s algorithm.
So, what is ‘thin’ content?
Thin content is considered as information with no value to human users. Certain types of websites with thin content are poorly conceptualized affiliate pages, doorway pages, or just pages with no words on it. Websites with repetitive content that were simply plagiarized from other sites, as well as keyword-laden pages, are also considered thin content websites. With each algorithm update, Google aims to eradicate, if not minimize, these kinds of website.
How can Google tell if the content is thin?
The vast size of the internet makes it extra hard to check every page on the web, that’s why Google relies on their search algorithm to tell if a website should be devalued due to a thin content or not. Additionally, a website’s audience also plays a role that helps determine the quality of a website’s quality. People will most likely stay in a website for a while if what they see or read is relevant, while thin content will most likely drive users away. If you’re an SEO marketer, you can’t get away by just putting lengthy articles on your website – a 3,000-word article that lacks quality and impact to users could be worthless compared to a 500-word content that offers real value.
Google’s algorithm is very complicated and considers a number of factors to tell if a website is lacking quality or not. One these factors are called “time to long click”, which identifies the time from when a user clicks on a website from a search result page until a user returns to the search page.
Enumerating and discussing all these factors will be too lengthy, so here are some helpful pointers to make it easy for you to compose quality content to make your link building strategies more efficient.
Four Helpful Tips to Avoid Thin Content
Write articles that are intended for humans
One of the most important tips to consider is to compose your content for human consumption. Don’t just stuff keywords in an article hoping it will rank higher in searches. When a keyword doesn’t make sense, don’t put it in your website’s content.
Aim to become an authoritative source of information
In order to become an authority, your content should present ideas supported by verified facts. If your content provides relevant information that people will find useful, it will get shared and find a higher readership in the long run.
Write with the aim to help
Stay true to your topic of expertise and write with the aim to help. Thin content web pages usually don’t make sense because it just simply enumerates keywords without arriving at a conclusion. By aiming to provide useful information, it actually helps people and encourages users to go back to your website for quality content.
Add value to your content
Make your content more interesting for your audience by providing resources about what you are talking about. If you’re a digital marketing company that is trying to build credibility through content, you can also create white papers that will be useful for your readers.