You may create a quite witty content and you’re confident that viewers would like it. But, first, your content needs to reach to the audience. When I say audience, I mean of a large quantity as possible. Of course, there’s no reason you should limit your reach. Social media today holds the ability to give your blog or brand a wide global exposure. LinkedIn is one such platform besides all the popular names that can bring a vast audience to your blog.
As you thrive for more platforms to publish your quality contents, we are glad to tell you that LinkedIn Pulse is one best platform you shouldn’t miss out. Well, let’s take a dig of what is LinkedIn is all about.
What is LinkedIn Pulse?
Generally, LinkedIn Pulse is created by the professionals who are responsible behind old LinkedIn to provide a platform where users can publish their own content. Initially, LinkedIn Pulse was open only for potential influencers. Over time, in 2014, the content publishing platform made open to all the users.
Business experts and thought leaders are utilizing LinkedIn Pulse as a great platform to attract more viewers, gain credibility for their blog and brands. For instance, if you are running a UK web hosting company then you have a bunch of opportunities to increase business with LinkedIn.
Today, both novice and experts are using the platform to build online authority, increase visibility, as well as reach a larger audience. LinkedIn Pulse turned out to be beneficial for both solo and business figures.
The Platform is designed to generate insights, blog posts, and news contents from business bodies and influencers. The published contents on LinkedIn Pulse are tailored based on each individual interest. Thus, users are fed only the contents they want to get.
Reasons Why You Should Use LinkedIn Pulse
When it comes to business branding, LinkedIn Pulse does it more efficiently than most of the other popular social media platforms. If your goal relates to our words, you might want to know why you should use LinkedIn Pulse for business purpose.
1: The best thing about LinkedIn Pulse is that it was created with the sole purpose of helping individual and business firms to nurture their professional connections. Reaching the genuine audience even in less is much beneficial than reaching those vast audiences who are not even interested in your content.
2: Whenever you publish new content, your Pulse connections are notified so that the post doesn’t get lost in the crowd.
3: When your content is useful to the audience, Pulse will get you connected with individuals and businesses who are willing to interact and grow.
4: Users can publish blog contents on LinkedIn Pulse easily and it needs no knowledge of the content management system.
How to Publish on LinkedIn Pulse?
Publishing your content on LinkedIn Pulse does take much of an effort. Before you kick-off, all you need is a game plan. The ultimate goal you want to reach or gain from this platform.
The platform will get you through job recruiters, readers who will spot your work, and buyers who are looking for a product or service you are producing. While everything is being done is a place, your brand strength and network will ultimately improve.
So, you can keep your area of interest and start off publishing your content with the following method.
If you are familiar with on-page SEO and targeting keywords, this will help you to a great extant. Don’t miss to use keywords and related phrases that enhance your content as well as makes it easier for the audience to search your content.
Use Attractive Headings for all contents. Most alike any other content marketing platforms, you have very short time to give the first impression on our audiences. Your headlines should be appealing to make your content look compelling.
Adding images is another must-do when it comes to publishing contents on LinkedIn Pulse. Use high-quality images that make your content more appealing.
When your content is ready, publishing them at the right time is vital. As the platform is tailored for business professionals, ensure that you publish the contents when those users are most likely to be online.
These are the things you should take into account when you are publishing your content on LinkedIn Pulse. Adding to that, make sure you publish frequently so that your connection is fed with fresh contents consistently. On the other hand, once your content is published, don’t simply rely on Pulse to do all the work. Promoting your posts in and outside the platform will gain your better result.