Optimizing Images For Better Web Design and SEO
With more and more businesses going online, the battle for the top spot on search engine results page has become tougher and tougher. Search engine optimization has never been this challenging, so all of its aspects must be taken with much seriousness if you really want to be on top. Nowadays, SEO is no longer about bombarding your page content with a repetitive keyword, it’s all about how the elements on and off your page are harmoniously working together to improve the user experience.
One of the aspects of SEO that you should not take for granted is images. Visual content such as photos and illustrations should also be optimized, albeit a bit differently. To be able to optimize images, here are what you will be needing to do:
Choose the right images
It starts with using the right images for your content. You should only be using related images for your content. You will need to use high-quality images as well. With the absence of a photo or illustration of your own, you might end up using stock images. Your choice in picking an image from an image bank should not be based on whether it’s closely related to your message or not – you should choose one that is an absolute representation of your content.
Google can now detect when you use images that are relevant to your content. Google understands the role that images play in conveying your message to your audience, so a relevant image is required. So make sure that you only use high-quality and relevant images.
Use the right file type
Who knew that an image’s file type is also critical? Each file type is said to behave uniquely from each other. For example, the quality and loading time varies among each file types.
Two of the most common are JPEG and PNG. If you are dealing with photographs, it’s best to use JPEG because this file type handles colors in a great way. If you’re dealing with visual content (graphics and logos) that do not need many natural colors, you may use PNG. PNG enhances the sharpness, and overall quality.
Add Image ALT Tags
It is recommended to make use of alternate text for your images by utilizing ALT tags. This can help Google “read” your images, which in turn, helps you optimize your image.
An image’s ALT text provides a description of an image so you should provide a relevant summary of it. It is also best to input your keyword in the ALT text. However, make sure that you keep it at a reasonable length.
For example, if you’re writing for your ‘About Us’ page and you include a photo of your company – may it be a photo of your office, or your logo – merely using your company name as the file name, such as “Local SEO Search Inc.” as an ALT text may not work in your favor, especially if you’re not as popular yet. But if you make use of “Local SEO Expert in Toronto”, then you’ll have more chances of being found.
Remain Consistent in Style
It is recommended that you choose and maintain only one style for your images. If you are using one too many styles, your images might not work well together. This is especially tricky if you rely too much on stock photos.
One of the elements that you should consider keeping consistent is the size of the photos you use. Too much variation would be an eyesore.
With this, it is best to come up with your own design guidelines so you can have a standard color scheme, font, and other design elements.
Utilize Titles and Descriptions
To help better optimize your images, you should also learn to make use of titles and descriptions. It provides more information about what your image is all about. An ALT tag is one and was mentioned earlier. An image’s title and description also help optimize an image so Google can better read it.
What defines a perfect title and description is one that provides a creative yet honest information about your image. If you use a relevant image in the first place, there’s not much difficulty in doing that, right?
Name Files Correctly
Lastly, you should learn to give your images a decent file name. “Image 1” will definitely not cut it, especially if you are wishing to optimize your image. In the same way that your title, description, and alternate text should be optimized, the file names of images on your website should also make sense to search engines. Come up with a short but flavorful file name for all your images.
The Bottom Line
Images, as part of your content, should also be optimized. The way to do it is not exactly the same as optimizing your textual content. However, the goal is the same – to help you rank higher in the search engine results page. All elements of your site should work hand-in-hand to meet this purpose.
So follow our tips above and start optimizing your images now.
Bryan Cinco is the resident SEO expert of the company with more than 10 years of online industry experience under his helm. As an author of the website, Bryan shares how to create a substantial mark in a company’s business goals by integrating effective SEO and online marketing strategies as an income-generating scheme.